Client Results
Real Businesses.
Real Growth.
Every case study below is built on actual campaign data. Click any card to see the full strategy and results.
★★★★★
Call Yellow Dog — Google Ads Targeting Overhaul Delivers 32 Leads at $21 CPL
The client was burning budget on low-quality clicks. We rebuilt their targeting and bidding strategy — 32 qualified plumbing & HVAC leads in the first 30 days.
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★★★★★
Social Media: HVAC Company's Instagram Becomes a Lead Machine
Starting from scratch, we built a social presence that now generates 22 inbound leads per month — at a 6.4% engagement rate, 4× the industry average.
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★★★★★
Local SEO: Plumbing Company Goes from Page 4 to #1 in 4 Months
A full local SEO overhaul — technical fixes, content rewrites, Google Business optimization, and a review system that built a permanent lead source.
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★★★★★
Meta Ads: Warm Traffic Turned Into Revenue on a $500/Month Budget
A strategic Meta retargeting campaign for a home services brand that delivered 5× ROAS by targeting past website visitors and video viewers.
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★★★★★
Local Presence: GBP Overhaul + Review Strategy Adds $8K/Month in Revenue
We transformed an incomplete, low-rated Google Business Profile into the #1 local listing — adding 63 reviews and unlocking the Local Map Pack.
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★★★★★
Microsoft Ads: 30% More Leads at 40% Lower CPC — Where Competitors Aren't
Most agencies only run Google Ads. We added Microsoft Ads and unlocked cheaper clicks, older high-value demographics, and zero bidding wars.
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32Qualified Leads
$21Cost per Lead
30Days to Results
−62%Reduction in CPL
HighLead Quality Score
Top 3Ad Position
Tactics Used
Campaign Breakdown
⚠ Challenge
- High volume of low-quality, unqualified leads
- Budget wasted on wrong service areas
- Price-shoppers and DIY searchers clicking ads
- Cost per lead unsustainably high
→ Approach
- Tightened geo-radius to Newton, MA service zones
- Switched from Maximize Clicks to Target CPA
- Added 40+ negative keywords to filter bad intent
- Refined audience targeting & exclusions
- Set up call + form conversion tracking
✓ Results
- 32 qualified leads in first 30 days
- Cost per lead dropped to $21
- Lead quality dramatically improved
- Zero budget wasted outside service area
- Predictable, scalable lead flow
Client Quote
"The leads we're getting now are actually people ready to book. Night and day difference from before — and we're paying way less per lead."
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4,200+Followers Gained
6.4%Avg. Engagement Rate
18KMonthly Organic Reach
+340%Profile Visit Growth
22DM Leads / Month
$0.09Cost per Engagement
Tactics Used
Campaign Breakdown
⚠ Challenge
- Zero social media presence
- Owner skeptical social generates trade leads
- No content, photography, or brand voice
- Seasonal revenue not being leveraged
→ Approach
- 3×/week content calendar: IG + Facebook
- Developed "your neighbor who knows HVAC" voice
- Before/after job photos drove peak engagement
- Seasonal urgency campaigns drove DMs
- $500/mo Meta ads to amplify best content
✓ Results
- 0 → 4,200+ followers in 6 months
- 6.4% engagement (industry avg: 1.5–2%)
- 22 direct leads from DMs per month
- Seasonal jobs now booked 4–6 weeks out
Client Quote
"I never thought Instagram could bring in real customers. Now I'm booking AC tune-ups a month out because of posts Spark Media put together. It's become our best lead source."
Ready to make social media work for your business?
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47Keywords on Page 1
+187%Organic Traffic
#1"Emergency Plumber [City]"
Top 3Local Map Pack
+62%Google Business Calls
4.8★Review Score (from 3.9★)
Tactics Used
Campaign Breakdown
⚠ Challenge
- Buried on page 4+ for all local keywords
- Incomplete GBP, inconsistent NAP data
- Thin service pages, no keyword targeting
- Only 11 reviews at 3.9★
→ Approach
- Fixed 53 crawl errors; page speed 42→87 mobile
- Rewrote 8 service pages with keyword clusters
- Fully rebuilt GBP + 40+ directory citations
- Review gen system: 11→74 reviews
- Built 18 local backlinks
✓ Results
- 47 keywords on Page 1 (0 before)
- #1 for highest-intent emergency searches
- Organic traffic nearly tripled
- Google Business calls up 62%
- Review score: 3.9★ → 4.8★
Client Quote
"We used to rely 100% on referrals. Now we get calls every day from people who found us on Google. Spark Media basically built us a new sales channel."
Ready to dominate local search in your market?
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5×Return on Ad Spend
$500Monthly Ad Budget
$0.09Cost per Engagement
+180%Website Traffic from Social
3.8%Ad CTR (Avg: 0.9%)
14Booked Jobs from Retargeting
Tactics Used
Campaign Breakdown
⚠ Challenge
- Running Meta ads with no pixel tracking
- All budget going to cold audiences — low return
- No retargeting of warm website visitors
- Generic creatives with no seasonal relevance
→ Approach
- Installed Meta Pixel + conversion events
- Segmented: visitors / video viewers / past customers
- Built seasonal offer creatives for warm audiences
- Lookalike audiences from best-converting customers
✓ Results
- 5× ROAS in 60 days on $500/mo budget
- 14 booked jobs from retargeting
- CTR 4× higher than industry average
- Social traffic to website up 180%
Client Quote
"I didn't think $500 in ads could do much. Spark Media showed me how to use the budget we already had — and we got 14 booked jobs directly from those ads in two months."
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+62%Google Business Calls
4.8★Review Score (from 3.1★)
Top 3Local Map Pack
63New 5★ Reviews Added
+$8KEst. Monthly Revenue Added
40+Citation Directories Fixed
Tactics Used
Campaign Breakdown
⚠ Challenge
- GBP incomplete — no photos, hours, services
- Inconsistent NAP across 40+ directories
- Only 11 reviews averaging 3.1 stars
- Not appearing in the Local Map Pack
→ Approach
- Fully rebuilt GBP: photos, hours, services, posts
- Fixed NAP inconsistencies across 40+ directories
- Implemented post-job review request automation
- Added weekly GBP posts for relevance signals
✓ Results
- Entered Top 3 Local Map Pack in 60 days
- Calls up 62% in first month post-launch
- Review score: 3.1★ → 4.8★ (63 new reviews)
- Est. $8K/month in incremental revenue
Client Quote
"Our Google listing was basically invisible. In 60 days it became our #1 source of new customers. This was one of the highest-ROI things we've ever done."
Is your Google Business Profile working as hard as it should be?
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+30%More Leads (Same Budget)
−40%Cost per Click vs. Google
2.1×ROAS on Microsoft Channel
0Competitor Overlap (Bing)
55+Avg. Age of Converted Leads
Top 1Ad Position on 80% of Searches
Tactics Used
Campaign Breakdown
⚠ Challenge
- 100% reliant on Google Ads — rising CPCs
- No presence on Bing despite 27% US search share
- Competitors absent from Microsoft platform
- High-value 55+ demographic underserved
→ Approach
- Built full Microsoft Ads campaign from scratch
- Installed UET tag + conversion events
- Applied demographic bid boost for 55+ users
- Optimized match types for Bing intent patterns
✓ Results
- 30% more leads at no additional budget
- CPC 40% lower than equivalent Google campaigns
- Achieved 2.1× ROAS on Microsoft channel alone
- #1 ad position with zero competitor overlap
Client Quote
"I didn't even know Bing Ads was a thing. Spark Media set it up in a week and we started getting leads from it immediately — at half the cost of Google."
Are you leaving leads on the table by ignoring Microsoft Ads?
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